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LIFESTYLE

LIFESTYLE  AS A GIFT

THE NEW LIFESTYLE COLLECTION OF FRATELLI PICCINI CELEBRATES THE SYNERGY BETWEEN FLORENTINE CRAFTSMEN IN THE SPIRIT OF PLAY

THE COLLECTION

IN THE RENAISSANCE SPIRIT OF ‘SERIO LUDERE‘, ‘PLAYING SERIOUSLY’, FRATELLI PICCINI THE HISTORIC JEWELER OF THE PONTE VECCHIO AND ACCORDING TO THE NEW YORK TIMES, THE “LAST JEWELER ON THE PONTE VECCHIO” IS PROUD TO PRESENT THE FIRST TEN OBJECTS OF THE FRATELLI PICCINI LIFESTYLE COLLECTION.

WHILE WE HAD MUCH FUN CREATING THESE BEAUTIFUL OBJECTS IN THE PAST FEW MONTHS WITH A SYNERGIC TEAM OF 24 ARTISANS, OUR INTENT WAS INDEED DEADLY SERIOUS, IN OFFERING THE BEST POSSIBLE COMBINATION OF CRAFTSMANSHIP AND MATERIALS WHICH ELUDE ANY CONNECTION TO FASHION AND ITS SEASONALITY.

OUR OBJECTS ARE MADE TO LAST GENERATIONS, TO BE PASSED FROM FATHER TO SON AND FROM MOTHER TO DAUGHTER, TO BE PERSONALIZED TO ANY WHIM AND TO BE HERALDS OF A DIFFERENT WORLD, WHICH WAS PROBABLY THE LAST GOLDEN AGE OF HUMANITY. EACH OF THEM TEACH SOMETHING ABOUT THE RENAISSANCE VIEW OF LIFE, AND EACH CARRY THE SPIRIT OF THE ARTISANS WHO CRAFTED THEM. OWNING OR GIFTING ONE OF THESE OBJECTS WILL MAKE YOU PROUD BECAUSE YOU WILL PARTICIPATE IN THE TRUE SPIRIT OF OUR CITY.

ELISA PICCINI, CEO