LIFESTYLE AS A GIFT.
THE NEW COLLECTION OF FRATELLI PICCINI CELEBRATES THE SYNERGY
AMONG FLORENTINE CRAFTSMEN IN THE SPIRIT OF PLAY.

IN THE RENAISSANCE SPIRIT OF ‘SERIO LUDERE‘, ‘PLAYING SERIOUSLY’, FRATELLI PICCINI, ACCORDING TO THE NEW YORK TIMES THE “LAST JEWELER ON THE PONTE VECCHIO”, IS PROUD TO PRESENT THE
FRATELLI PICCINI LIFESTYLE COLLECTION.

WHILE WE HAD MUCH FUN CREATING THESE BEAUTIFUL OBJECTS WITH A SYNERGIC TEAM OF 24 ARTISANS, OUR INTENT WAS INDEED DEADLY SERIOUS, IN OFFERING THE BEST POSSIBLE COMBINATION OF CRAFTSMANSHIP AND MATERIALS WHICH ELUDE ANY CONNECTION TO FASHION AND ITS SEASONALITY.

OUR OBJECTS ARE MADE TO LAST GENERATIONS, TO BE PASSED FROM FATHER TO SON AND FROM MOTHER TO DAUGHTER, TO BE PERSONALIZED TO ANY WHIM AND TO BE HERALDS OF A DIFFERENT WORLD, WHICH WAS PROBABLY THE LAST GOLDEN AGE OF HUMANITY. EACH OF THEM TEACH SOMETHING ABOUT THE RENAISSANCE VIEW OF LIFE, AND EACH CARRY THE SPIRIT OF THE ARTISANS WHO CRAFTED THEM. OWNING OR GIFTING ONE OF THESE OBJECTS WILL MAKE YOU PROUD BECAUSE YOU WILL PARTICIPATE IN THE TRUE SPIRIT OF OUR CITY.